Cintas 360 Treatment
360 Video & Stills
We’re excited about the opportunity to potentially work with you on capturing your products in 360° video and stills.
Your continued partnership and trust in our team means a great deal to us, and we’re eager to show how we can make this process both effective and efficient.
Below, you’ll find a few examples from a recent test shoot, highlighting different approaches we could use to capture what you’re looking for. Please note that some of these assets are not yet retouched. To give you a sense of the final product, we’ve also included polished examples from our work with Smartwool.
We look forward to the possibility of collaborating on this new project with you.
Logistics
- Volume pricing at 3,000 items
- Estimated 75 days of shooting
- Estimated 15 weeks of shooting (plus prep)
Team
- The OMS team will consist of a photographer, assistant, producer, retouching artist and post-production lead. The team for this project will be consistent for our time working together.
Pre-Production Needs
- Cintas to provide a pairing sheet to ensure Cintas brand guides are implemented through the styling process
- Cintas to provide a point person to be able to provide feedback/approve in real time the shots either on set or virtually during shooting days
- *Casting: Should Cintas choose to use models - OMS will organize a casting day where a Cintas representative will need to be present to approve the desired cast of models
Production Tools
- OMS will utilize an inventory tool called Quickbase. This customizable software will allow both parties the ability to view inventory, what has been shot, what is approved and what has been sent back. A video example of the inventory tool in use is included below
- The post-production team will utalize a software called Ziflo where the Cintas team will have the ability to provide feedback on the images (or videos) for our retouching team. Each image is allowed two rounds of review.
On Model Video - 360 Turn & Stills
Breakdown
- 2 models per day (40 outfits per day)
- Wardrobe stylist on set
- Photographer, assistant and producer
- Prep/pairing day for stylist or stylist assistant
- Talent casting and fitting
- Retouching/video edits (includes up to two rounds of revisions to reach the final deliverable)
Estimate Totals: $125/video $125/image (video only $220/video) - 1 video and 4 still images $625 total
Delivery: 1x video and 4x stills, edited
Note: client to provide brand guidelines document for wardrobe pairings, file naming protocols, spreadsheet of inventory for tracking. Estimate does not include meals on set
Ghost Mannequin Video & Stills
Breakdown
- 8-12 apparel items/day
- Wardrobe stylist on set
- Photographer, producer, assistant
- Prep day for steaming
- Retouching/video edits (includes up to two rounds of review to reach the final deliverable)
Estimate Totals: $30/image (24 needed per article) - $720 total
Delivery: 1x GIF (24 images compiled into GIF) and 24x stills, edited
Note: client to provide brand guidelines document for wardrobe pairings, spreadsheet of inventory for tracking. Estimate does not include meals on set
**please see gallery below for stills required for this GIF
Quickbase System & Process
With over 30 years of experience working with high-volume apparel brands, OMS has established an effective and efficiently streamlined system that is flexible and scalable to our client's unique needs. The customizable OMS Quickbase system allows us to check in items and track them through prep, steaming, photography, retouching, file delivery, and shipping back the item.
Below, you will find a breakdown of the step-by-step process:
- Client to provide OMS with shipment information, including shipment contents, number of garments, and product numbers/UPCs.
- Upon arrival, the OMS team will use the product numbers/UPCs to tag and track each item through our system.
- The OMS team will then plan and book shot days to accommodate the size of the incoming shipment.
- Once our photographer captures each product as specified, they send the files to the OMS retouching team.
- The in-house retouching team edits the files to the client's specifications and works directly with the client to gather feedback and/or edits.
- The OMS production team will deliver the final files through the client's DAM directly via FTP or WeTransfer once the final assets are approved.
- Once the final assets are delivered, the OMS team sends back items to the client exactly as received. Through our system, clients can know which products are being returned in each shipment box.
Each step of this journey is visible in our Quickbase system. You'll even be able to preview thumbnails of each product item.
Overall Evaluation
On-Figure Photography
Advantages
Brings more personality, emotion, and movement to the garment
Shows how garments fit and flow in real time, creating a stronger viewer experience
Aligned with current industry trends
Allows for visual diversity
Requires fewer steps and less retouching
Disadvantages
Scheduling, managing, and directing talent adds complexity
Variations in body type, posture, and energy can affect consistency across the shoot
On-Mannequin Photography
Advantages
Consistent with existing Cintas Retail web apparel content
Provides more uniform results across the shoot
Keeps the focus fully on the product without the distraction of a model
Disadvantages
Takes longer to produce
Lacks diversity in talent and motion
Mannequins don’t replicate true human dimensions, making garments appear flatter
Limits the ability to show how clothing naturally moves
Increases styling and retouching requirements
