OMS for MINISO

OMS Photography

Hi! We’re OMS Photography – a boutique commercial photography, video, and retouching studio with a fully in-house team supporting global brands, marketers, and retailers.

Founded in 1989, OMS was built on a client-first approach. Our photographers, directors, retouchers, and producers work seamlessly together to create visually cohesive content that’s efficient to produce and consistent across platforms.

We specialize in creating polished, engaging imagery designed for modern retail. From eCommerce and packaging to lifestyle storytelling and motion, our work balances clarity, color, and personality to help products stand out while staying true to brand identity.

We’ve had the pleasure of partnering with brands like Ello, CARO, Smartwool, BOA Fit Systems, and YETI Cycles, and we’d love to explore how we could support MINISO with compelling, scalable visual content.


In-House Retouching 

At OMS, our in-house team of product retouchers are specialized digital editors aimed to enhance the visual appeal of your product. Our team can refine and optimize product photographs through meticulous adjustments, ensuring they meet the highest standards of quality and professionalism. Working to correct imperfections, improve color accuracy, colormatch, swap colors, adjust lighting, and emphasize key product features to create visually stunning and consistent images.

Our retouching results can be utilized in e-commerce, advertising, and print media, where polished and captivating visuals are crucial in attracting consumers and conveying the desired brand image. By employing advanced techniques and attention to detail, our product retouchers contribute to elevating the overall presentation of products, making them more enticing and marketable to a diverse audience.

Check out some examples of our work below.

Yeti Bike Before photo retouching Image Yeti Bike After photo retouching Image
Gillette razor Before photo retouching Image Gillette razor After photo retouching Image
Bottles and hand of Tide product before retouching Bottles and hand of Tide product after retouching
Aleve Bottle Product Before Photo Retouching Aleve Bottle Product After Photo Retouching
Shampoo bottles before retouching Shampoo bottles after retouching
Olay product family before retouching Olay product family after photo retouching
Product cans before Retouching Product cans after Retouching

OMS In-House Inventory System - Quickbase 

With over 30 years of experience working with high-volume apparel brands, OMS has established an effective and efficiently streamlined system that is flexible and scalable to our client's unique needs. The customizable OMS Quickbase system allows us to check in items and track them through prep, steaming, photography, retouching, file delivery, and shipping back the item.

Below, you will find a breakdown of the step-by-step process:

- Client to provide OMS with shipment information, including shipment contents, number of garments, and product numbers/UPCs.

- Upon arrival, the OMS team will use the product numbers/UPCs to tag and track each item through our system.

- The OMS team will then plan and book shot days to accommodate the size of the incoming shipment.

- Once our photographer captures each product as specified, they send the files to the OMS retouching team.

- The in-house retouching team edits the files to the client's specifications and works directly with the client to gather feedback and/or edits.

- The OMS production team will deliver the final files through the client's DAM directly via FTP or WeTransfer once the final assets are approved.

- Once the final assets are delivered, the OMS team sends back items to the client exactly as received. Through our system, clients can know which products are being returned in each shipment box.

Each step of this journey is visible in our Quickbase system. You'll even be able to preview thumbnails of each product item.


High-level Pricing 

Pricing includes:

All fees associated with the shoot, including creative, production, and delivery of final, fully retouched image files.

Pricing does not include:

Any model or talent fees, as well as additional production elements such as wardrobe, specialty props (outside of the OMS prop closet), hair and makeup services, image compositing, or music/sound licensing for video, if required.


Photography & Retouching 

Single product(s) on white:              

$150-$200 per image (based on volume) 

Group products on white: 

$250 per image 


Lifestyle on a simple background:                  

$250 per image 


Video & Editing 

360 video on white:                                       

$250 per image 


Lifestyle (unboxing using OMS employee talent)   

$1,500*

*Additional lifestyle unboxing videos may be added at a discounted rate of $250 per video after the initial $1,500. 


OMS Photo Logo