OMS for Zena_Updated 1031

Studio Details

1636 Chase Ave, Cincinnati, OH 45233

OMS operates two primary studios: one in Cincinnati, OH and another in Golden, CO, serving clients nationwide. We propose that this project be produced at our Cincinnati studio, which houses three distinct shooting spaces designed for high-end commercial photography, videography, motion-controlled video, and post-production.

Our Cincinnati studio features three fully equipped professional kitchens, each with a unique aesthetic, and a comprehensive prop studio stocked with a wide range of items for styling kitchens, dining scenes, and beyond. If additional props are needed, our in-house production team can source them upon request.

Client amenities include dedicated work areas with high-speed Wi-Fi, access to high-definition monitors for remote reviewing and approval, and a full snack and beverage setup (customizable upon request).

2) Creative Approach 

Objective: In 15 seconds, telegraph “Organic Greens are Better,” showcase Zena’s premium formula (USDA Organic, 70+ superfoods, fiber, pre/probiotics), and connect to an active, credible lifestyle.

We’re presenting two creative routes built around the same deliverables and production timeline:

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CONCEPT 1: “PURE ENERGY, ORGANICALLY”

Concept Summary

A fast-paced, cinematic visual journey that connects the organic origins of Zena’s ingredients with the everyday energy of its consumers. The story flows from nature → product → lifestyle, all tied together by rhythm, color, and movement.

Narrative Flow (15s Spot)

:00–:03 - Macro Nature Beauty Shots

Super green shots of kale, spinach & wheat grass. Shot with nice dappled light. Cut to slow motion berries tumbling, mango splashing in water & green apples moving through water - a fresh, cinematic montage of 100% organic ingredients.

VO: “Pure nutrition, straight from nature.”

:03–:07 - Transformation Sequence

Cut to a hand pouring Zena Supergreens powder into a clear glass of water. Swirling green waves mix in slow motion. Crisp and colorful.

VO: “70+ organic superfoods, blended to fuel your day.”

:07–:12 - Lifestyle Integration

Quick cuts: a woman heading out for a morning jog, a professional woman grabbing her Zena stick pack and a dad taking a drink of a mixed Zena.

VO: “Real greens for real life.”

:12–:15 - End Card / Brand Message

Hero shot of the product with tagline and brand logo over clean, white background with natural lighting.

VO: “Zena Organic Supergreens. Because organic greens are better.”

Super: “Available at Walmart, Target, and Amazon.”

Tone & Style

Look & Feel: Natural light, soft lens flares, macro ingredient beauty

Music: Fresh, upbeat, modern organic percussion with soft synth pads

Social Cutdown (6–10s)

Focus on the powder swirl + tagline: “Real Nutrition. Real Energy. Zena Organic Supergreens.”

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CONCEPT 2: “THE ZENA EFFECT”

Concept Summary

A visually dynamic, metaphor-driven spot that uses fluid motion transitions to connect ingredients, the product, and the lifestyle benefits — a “chain reaction” of vitality that begins with one pour. Think kinetic energy in liquid form.

Narrative Flow (15s Spot)

:00–:04 - Energy in Motion

Ripping a pack and cuts to liquid particles in slow motion - droplets merging, powder blooming underwater. The swirl transitions seamlessly into a person with an active lifestyle.

VO: “It starts with one pour.”

:04–:08 - Active & Ingredient Fusion

Split-screen of active lifestyle activities paired with fresh ingredients (spinach, blueberries, kale). Overlaid this with soft scientific motion graphics - light data points, vitamin icons, hydration symbols.

VO: “Over 70 superfoods. 26 vitamins and minerals. 100% organic.”

:08–:13 - Lifestyle & Trust Moment

Woman meditating outdoors, man hydrating post-workout, family laughing in kitchen with product present.

VO: “Fuel your mind, your body, your day - the organic way.”

:13–:15 - Hero + Tagline

Product hero on white surface, powder gently cascading in bottle to the side.

VO: “Zena Organic Supergreens — Feel the Zena Effect.”

Super: “Feel the Zena Effect.”

Tone & Style

Style: High-speed macro + kinetic transitions

Aesthetic: Vibrant, bold, fluid-based motion design (water, powder, air)

Color Palette: Deep greens, soft neutrals, bursts of berry tones

Music: Energetic, modern percussive beat (think “science-meets-nature” motion)

Social Cutdown (6–10s)

Focus on the pour and swirl of Zena powder mixing into water, have splitscreen moments of ingredients & active lifestyle end on the hero product.

 Tagline: “It starts with one pour. Feel the Zena Effect.”

4) Proposed Budget 

Project: Zena Organic Supergreens :15 Spot

Scope: 2 - 4 Full Days of Video Capture

Overview

This estimate covers 2 - 4 full days of digital video production for a :15 television and social media commercial for Zena Organic Supergreens. The project will include both in-studio video capture utilizing a robot-assisted camera system and on-location filming. B-roll footage will be captured throughout all shoot days.

Estimate Includes

• Creative concept development and pre-production planning
• 2 - 4 full days of principal video capture
• 2 - 4 days of B-roll capture
• Robot technician for robotic camera operation
• Full production crew (director of photography, camera assistants, gaffer, grip, digital tech, producer, PA)
• Talent casting and management
• 4 local models (one full day each) or 8 models (half day each)
• Food stylist - 1 - 2 full days on set
• Wardrobe stylist - 1 - 2 full days on set + prep day
• Wardrobe costs (as needed per concept)
• Prop stylist - 2 - 4 full days on set + prep and return days
• Props and set dressing
• Hair and makeup artist - 1 - 2 full days on set
• Location scout and location fees
• Studio backgrounds and set elements
• Music rights for final commercial
• Editing and post-production
• Editorial with up to 3 rounds of client revisions
• Sound design, licensed music, graphics, and color grading
• Final file delivery in requested formats

Final Deliverables

• :15 TV Commercial - 4K Master
• :15 Social Media Version (Vertical Format)
• :06–:10 Digital Cutdown
• :30 TV Commercial - TBD (based on footage and client direction)

All captured footage provided for future recuts and extended use

Based on our recent phone conversation and in anticipation of your upcoming needs, we’ve also included an estimate outlining photography and retouching services to support your product launch.

5) Estimated Timeline  

Phase 1: Pre-Production (Nov 4 – Dec 1)

Nov 4 – Nov 8:

• Kickoff meeting with client
• Review brand guidelines, creative brief, and goals
• Begin concept development and initial storyboards

Nov 10 – Nov 14:

• Present creative concept and treatment for client approval
• Begin casting, location scouting, and set design references

Nov 17 – Nov 21:

• Confirm locations, models, stylists, and crew
• Finalize shot list, schedule, and wardrobe/prop needs
• Begin prop and wardrobe prep

Nov 24 – Dec 1:

• Studio prep and robot camera system setup
• Final pre-production meeting and call sheet distribution

Dec 2 – Dec 6:

• 2 - 4 full days of video capture (studio + location)
• Capture B-roll throughout all shoot days
• Wrap, equipment return, and begin post-production media transfer

Phase 3: Post-Production (Dec 8 – Dec 20)

Dec 8 – Dec 12:

• First edit assembly and rough cut delivery

Dec 15:

• Client feedback - Round 1 revisions

Dec 17 – Dec 19:

• Round 2 and 3 edits (as needed)
• Final color grading, sound design, graphics, and mastering

Dec 20:

• Final approval and delivery of all deliverables (4K masters, social cut, digital cutdown, optional :30 version)

Phase 4: Delivery and Airing

Dec 23 – Dec 27:

• File QC, closed captioning, and delivery to networks/platforms
• Archive all project files

Airdate: January 1, 2026

6) Team 

OMS In-House Crew

Director/Cinematographer: Joshua Bray

Video Editor: Joshua Bray

Motion-Controlled Robot Specialist & Creative Tech: Paul Lanterman

Producer: Nancy Armstrong

Assistant Producer: Ella Calhoun

Post-Production Specialist: Jack Sullivan

Administrative/Billing: Darlene Caudill

Recommended Freelance Crew*

*Confirmed after the project is awarded.

Food Stylist (options)

Jeff Martin - https://jeffreymartinfoodstylist.com/

Melissa Mileto - https://www.melissamiletofood.com/

Casting (options)

The Block Agency - https://theblockagency.com/

Heyman Talent - https://heymantalent.com/

Hair & Makeup (options)

Laurie Mcswain https://www.lauriemcswainmakeup.com/

Tom Venditelli - https://www.tomvenditelli.com

Trista Noe - https://www.tristanoemakeup.com/

Wardrobe (options)

Kelly Spicer

Rosie Kovacs - https://www.rosiekovacs.com/

Prop Stylist

Ashley Thomas - https://www.ashleyelizabethstyle.com

7) Rights & Usage Terms 

unlimited usage; full buyout broadcast, CTV, digital, and social

(Includes both video and talent usage rights.)