A Collective

OMS is excited for the opportunity to photograph and retouch Smart Wool products! Our studios are uniquely capable and intentionally designed for this service. Our history with Under Armour, KJUS, and HUK has given us an excellent insight into the necessary processes and procedures. We are adept at inventory, photography, retouching, and delivery needs for large quantities of apparel products.

In Denver, you’ll be working with our lead photographer Brent Taylor. His experience photographing the entire 2021 spring catalog of KJUS apparel on a mannequin and models makes him an excellent fit for Smart Wool.

Explore our portfolio of relevant photography, meet Brent, see a detailed list of our procedures, view retouching examples, and more by exploring this private page.

Photography

Photographers

Our Process

After years of experience in high-volume apparel photography, OMS has developed a streamlined system that is flexible and scalable.

This is the step-by-step process we have developed.

  • We ask to be notified of a shipment including product numbers.
    • We use product numbers to track each item through our system.
  • We plan and book shooting days to accommodate the size of the incoming shipment.
  • Once the shipment arrives, we check it into our system created in Quickbase (see video below).
  • This customizable system allows us to check-in items, and track them through prep, steaming, photography, retouching, file delivery, and shipping back the item.
    • Our clients are even able to know which products are being returned in each shipment box.
  • Then our photographer photographs each products as specified. At the end of each shoot day, our photographer sends the raw files to our retouching team located in Cincinnati.
  • The retouching team retouches the files to the client’s specifications.
  • We then deliver the files through the client’s DAM,  directly via FTP, or WeTransfer. We will deliver however our clients wish.
  • Finally, we pack up completed products and ship them back to the client.
  • Each step of this journey is visible in our QuickBase system. You'll even be able to preview thumbnails of each product item.

Inventory Tracking - Polished and Simplified

In-house Photo Retouching Team

A woman wearing KJUS golf apparel with a dramatic look - lifestyle photography

There’s no photo magic here, it just looks like it

OMS believes in taking on a visual challenge and rising to the occasion. A great photo gets us 90% of the way to the desired product. Digital retouching pushes us to 100%. There is an undeniable “wow” factor here, but our joy comes from sharing the process with others.

Where an in-house team makes the difference
  • Full collaboration with photographers and clients
  • Photographers can shoot with next steps in mind
  • Revisit finished images anytime to fit your next campaign
before retouch  after retouch
before retouching after retouching
before retouching after retouching
Smore before photo retouching Smore after photo retouching

Studios in Denver, Cincinnati & Orlando

Each Shooting Space Has

A professional kitchen

Each kitchen has everything a food stylist or chef would need. Ovens, ranges, ample prep areas, refrigerators, freezers, all types of cooking equipment, utensils, and more. Even fryers!

A client work area

Each space has an area for clients, with snacks, beverages, high-speed wi-fi, and access to high-def screens where photographers can show their work in progress. You will actually get work done while we execute your shoot.

A closed set option

Have a product that requires discretion? Each floor is an excellent space for privacy. We can lock the doors, draw the curtains, and have only designated people enter. The entire OMS staff has signed a non-disclosure agreement for all clients that work with us. Just let us know in advance if this is something you need.

An active photo shooting studio - OMS Photo's Golden Colorado photo studio
Denver
an alternate view of modern kitchen of OMS Photo's Golden Colorado photo studio
Denver
First Floor Studio at OMS Photo
Cincinnati
Second floor studio at OMS Photo 1
Cincinnati
Second Floor Photo Studio Kitchen
Cincinnati
The third floor studio at oms photo
Cincinnati

Full-Time Producers

Green industrial air plane turbine

The puzzle that makes a photo shoot

Producing a photo shoot is all about working with moving parts. Coordinating multiple people, timelines, locations, props, and communication lines is a full-time job. This is exactly why we have a dedicated team.

Images of all the parts of turbine exploded

Photographers and their support crew

The photographer can execute a vision, but they can’t do everything solo. It’s imperative to find the right crew to work alongside the photographer. Depending on the requirements of the shoot, we’ll find, coordinate and schedule the involvement of several different people.

Photography Assistants


Production Assistants


Food Stylist


Models


Set/Prop Stylists


Hair and Makeup Stylists


Wardrobe Stylists


Craft Services


Create Validation Visuals.
Create A Successful Campaign.