OMS & Danone

All Case Studies
Case Study — Global CPG / Food & Beverage

Danone.
Photography Built for
a Global Wellness Brand.

Danone needed fresh, modern food and beverage imagery that reflected its mission to bring health through food to as many people as possible - across plant-based beverages, dairy staples, and yogurt lines. OMS delivered a versatile content library built for packaging, eCommerce, social, and campaigns.

Client Danone
Category Food & Beverage
Services Photography · Videography · Food Styling · Retouching
Studio Golden, CO
Output Packaging · eCommerce · Social · Campaigns
01 The Brief

A global wellness mission. Visuals that make it tangible.

Danone is one of the world's leading food and beverage companies - a brand whose identity is rooted in the belief that food is more than nourishment. It's experience, connection, and culture. That positioning demands imagery that communicates authenticity and clarity alongside the technical precision that global CPG packaging and retail require.

OMS was engaged to produce a versatile visual library spanning product and packaging photography across Danone's yogurt, dairy, and plant-based beverage lines, lifestyle content for wellness campaigns, and brand videography - all aligned to Danone's mission-driven brand identity.

  • 01Product and packaging photography for yogurt, beverages, and dairy alternatives
  • 02Lifestyle photography for wellness campaigns and consumer engagement
  • 03Set design, prop styling, and ingredient-driven food styling
  • 04In-house retouching for color accuracy and packaging compliance
02 Our Approach

Studio precision meets authentic storytelling.

OMS brought together studio technical precision and natural lifestyle moments to build imagery that performs at both ends of the CPG spectrum — clean enough for packaging, warm enough for a wellness campaign. The full production pipeline — photographers, food stylists, prop designers, and retouchers — was handled in-house throughout.

Phase 01 — Pre-Production
Brand-aligned creative development
OMS collaborated with Danone's internal brand and marketing teams to develop shot lists, mood references, and set concepts rooted in Danone's wellness-driven identity. Ingredient sourcing, prop selection, and styling direction were mapped to each product category before shoot days began.
Phase 02 — Photography
Product heroes and lifestyle content
OMS produced packaging hero shots and eCommerce product photography alongside lifestyle setups highlighting ingredient freshness, texture, and the joy of healthy eating. The visual approach prioritized elevated simplicity — authentic and trustworthy, not over-art-directed — across all product categories.
Phase 03 — Post-Production
Retouching to global CPG standard
OMS's in-house retouching team handled color grading, texture refinement, and packaging detail compliance across all assets. Finals were formatted for packaging, eCommerce, social, and campaign specs — delivered campaign-ready on first pass.
Food Photography - Delicious Silk Greek style made with coconut milk vanilla yogurt - shot 1
03 The Video Work

Brand video produced for Danone — designed for digital advertising and social media campaign deployment.

04 Full Gallery

The complete Danone image library - product heroes, lifestyle, and campaign photography across yogurt, beverage, and dairy lines.

05 The Results

Wellness-forward. On-brand. Ready for every channel.

4+
Output channels served from a single production pipeline
5
Product SKUs
100%
In-house — photography, video, retouching
8
Year ongoing client relationship
  • Versatile content library delivered across packaging, eCommerce, social, and national campaign channels
  • Visual approach — elevated simplicity, ingredient-forward styling - reinforced Danone's wellness brand positioning
  • In-house retouching ensured color accuracy and global CPG packaging compliance on first-pass delivery
Work with OMS
Ready to shoot your next food or beverage campaign?

OMS Photography specializes in full-service food, beverage, and consumer brand photography and videography from our studios in Cincinnati, OH and Denver/Golden, CO — from pre-production through final retouching.

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