A smarter, more efficient solution.

In a perfect world, every product variation would be photographed individually. But today's fast-paced production cycles make that unrealistic. Colorways offer a smarter solution — saving time, reducing costs, and maximizing the impact of every asset you produce.

At OMS Photography in Cincinnati, OH our retouching team brings decades of specialized experience — including deep backgrounds in print production, prepress, and commercial color management. Their mastery of color accuracy ensures that every digital and print application, from ecommerce and catalogs to billboards, packaging, and retail displays, looks consistent, intentional, and true to the physical product.

How colorways happen.

Start by sending one physical sample of each clothing item. For optimal accuracy, we recommend starting with a mid-tone color such as gray — but our team handles more complex transformations as well (we've converted a black glove to bright white with perfect realism). Along with your sample, provide your desired colorways, patterns, and any placement notes — right down to stitching, trim, or fabric sections.

From there, our photographers capture your product in the exact angles, lighting, and styling needed. Those images move directly to our retouching team, where the real magic happens. You'll receive multiple rounds of digital proofs to review, refine, and approve with confidence. Once approved, we deliver polished files in whatever formats you need — fully ready for ecommerce, marketing, or internal use.

If your project includes print applications, just let us know. Our team prepares precise CMYK-optimized files for your printer to ensure the highest level of color accuracy across catalogs, packaging, signage, and other printed materials.