BARK / OMS Proposal
BARK & OMS
Thank you for considering OMS Photography for your photography needs.
Please see below for our official proposal, including
- Proposed production process
- Turnaround time and considerations
- Approach and Pricing for
- eCommerce (product only) photography
- Lifestyle (product and animal talent) photography
- Dog talent consideration
Proposed Process
With over 30 years of experience working with high-volume apparel brands, OMS has established an effective and efficiently streamlined system that is flexible and scalable to our client's unique needs. The customizable OMS Quick Base system allows us to check in items and track them through prep, steaming, photography, retouching, file delivery, and shipping back the item.
Below, you will find a breakdown of the step-by-step process:
- Client to provide OMS with shipment information, including shipment contents, number of products, and product numbers/UPCs.
- Upon arrival, the OMS team will use the product numbers/UPCs to tag and track each item through OMS's system.
- The OMS team will then plan and book shot days to accommodate the size of the incoming shipment.
- Once the photographer captures each product as specified, they send the files to the client.
- The OMS production team will deliver the final files through the client's DAM directly via FTP or WeTransfer once the final assets are approved.
- Once the final assets are delivered, the OMS team sends back products to the client exactly as received. Through OMS's system, clients can know which products are being returned in each shipment box.
Each step of this journey is visible in our QuickBase system. You'll even be able to preview thumbnails of each product item.
Photographer & Considerations
Photographer
The BARK account will have a full-time photographer assigned to their account to ensure consistency and continuity across projects.
Shooting Space
We will have a designated shooting space for the BARK account to ensure space availability. This will allow lights, setups, and products to remain pre-set, allowing faster turnaround times.
Monthly Minimum
To ensure we can utilize our photographer and space to its fullest potential, we would need to guarantee at least 200 images a month from the BARK team.
Pricing
Product Only (on-white): $80/shot
Lifestyle w/dog talent: $150/shot
Pricing Includes
- Photographer
- Producer
- Studio/studio set up
- Full buyout/usage rights to all images
- Image packaging and delivery
- Inventory management/custom QuickBase system
- Agency dog talent (or SPCA dog, please see below)
Dog Talent Proposal
We have access to pet talent via our talent agency connections and are willing and able to utilize this resource at any time. However, given BARK's mission of 'wanting more dog joy in the world' and the OMS team's passion for animal rescue, we propose partnering with the SCPA to source dog talent.
Thanks to our centralized location, we can work with the SPCA locations in Cincinnati, Indiana, Kentucky, and Columbus. This gives us access to hundreds of adorable pups who can be treated to a day out and provides a partnership opportunity for BARK.
Our dog photographers feel confident in their ability to coach and capture any dog (as we often use friends and family pups to service our pet clients) and are excited by the opportunity to feature shelter animals.
If you agree with this approach, the OMS marketing team can assist in writing a press release and supporting marketing materials to highlight BARK's partnership with the SPCA.