OMS & Cintas

All Case Studies
Case Study — Corporate / Apparel

Cintas.
Photography & Video Built
for a National Brand.

Cintas needed a creative partner who could visually capture the professionalism, reliability, and real-world utility of one of the country's leading workplace services brands - across photography and video, from studio to on-location.

Client Cintas Corporation
Category Corporate / Workwear / B2B
Services Photography · Videography · Ghost Mannequin · Retouching · Production
Studio Cincinnati, OH
Output Print · Digital · eCommerce · Recruitment · Sales
01 The Brief

A brand built on trust. Visuals that reflect it.

Cintas is a Fortune 500 leader in workplace uniforms, facility services, and safety solutions — a brand whose credibility is built on the people who wear it and use it every day. That authenticity has to come through in every frame: the fit of a uniform, the confidence of a worker, the integrity of the brand at national scale.

OMS was engaged to build a comprehensive visual library spanning studio product photography, on-location lifestyle shoots, ghost mannequin apparel photography, and brand videography — all used across print, digital, eCommerce, recruitment, and sales materials.

  • 01Workplace lifestyle photography showcasing uniforms in real-world environments
  • 02Uniform and apparel product photography for catalogs, eCommerce, and sales materials
  • 03Ghost mannequin photography for clean, consistent apparel presentation
  • 04Brand videography for national campaigns and internal communications
  • 05In-house retouching and styling throughout
02 Our Approach

Studio precision. On-location authenticity. One team.

OMS handled the full production pipeline — photographers, stylists, videographers, and retouchers all in-house. That integration is what lets a brand operating at Cintas's scale move efficiently without sacrificing consistency across studio, location, and video deliverables.

Phase 01 — Pre-Production
Shot planning across studio and location
OMS collaborated with Cintas's internal brand and marketing teams to map out shot lists covering studio apparel, ghost mannequin setups, lifestyle environments, and video concepts. Logistics for on-location shoots — talent, wardrobe, site scouting — were coordinated alongside studio scheduling for maximum efficiency.
Phase 02 — Studio
Ghost mannequin & apparel product photography
OMS's studio team produced clean, consistent ghost mannequin photography across Cintas's uniform and apparel lines — capturing fabric texture, fit, and color accuracy for catalog and eCommerce use. Controlled lighting setups were maintained across SKUs for a cohesive library.
Phase 03 — On-Location
Lifestyle and brand videography in the field
OMS photographers and videographers captured Cintas uniforms and services in authentic workplace environments — emphasizing the people and professionalism that define the brand. Two national campaign videos were produced for advertising and internal communications.
Phase 04 — Post-Production
Retouching and multi-channel formatting
OMS's in-house retouching team handled color correction, background cleanup, ghost mannequin compositing, and final asset formatting across print, digital, eCommerce, and recruitment specs. All assets were delivered ready for immediate deployment across Cintas's marketing channels.
Cintas uniform product photography — OMS Photography Cincinnati
03 The Video Work

OMS produced two brand videos for Cintas — national campaign content capturing workplace professionalism and brand authenticity in the field.

04 Full Gallery

The complete Cintas image library — apparel, lifestyle, and corporate brand photography.

06 The Results

National scale. Consistent quality. Every channel covered.

100+
Projects completed
30+
Locations
100%
In-house - photography, video, styling, retouching
30+
Year ongoing client relationship
  • Complete apparel, lifestyle, and corporate brand image library delivered across print, digital, eCommerce, recruitment, and sales channels
  • Ghost mannequin photography produced at catalog scale with consistent lighting and color accuracy across all SKUs
  • Two national campaign videos delivered for advertising and internal communications
  • Full in-house production pipeline — photographers, stylists, videographers, and retouchers — eliminated outside vendor handoffs at every stage
Work with OMS
Ready to build your brand's visual library?

OMS Photography specializes in full-service corporate, apparel, and consumer brand photography and videography from our studios in Cincinnati, OH and Denver/Golden, CO — from pre-production through final retouching.

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