OMS & HUK E-Commerce Photography

HUK eCommerce Photography

HUK makes performance apparel and gear for anglers and hunters. OMS photographs HUK’s product line on pure white, with ghost mannequin and flat lay images that show fit, pattern, and technical detail clearly on every product page.

Client
HUK
Products
Performance fishing and hunting apparel and gear
Services
Ghost mannequin, flat lay, detail shots, in-house retouching
Delivery
eCommerce-spec files for DTC and retail channels

The challenge

HUK’s customers buy gear for long days on the water and in the field, and they shop on details: fabric, fit, pattern, and the features that make a piece work outdoors. Online, the product image has to answer those questions before the customer ever touches the garment.

Performance apparel brings its own photography problems. Camo and printed patterns lose detail under uneven light, technical fabrics can look flat or shiny, and each style comes in multiple colorways and patterns that all need to match one another on the page.

Our approach

OMS photographs HUK apparel ghost-mannequin style and as flat lay on pure white, so each garment shows a natural shape without a model distracting from the product. Garments are steamed and shaped before capture, and lighting and camera positions are locked by product type so every style and colorway matches.

Lighting is set to keep camo and printed patterns even and true, and alternate angles and detail shots show the construction and technical features shoppers look for.

Every image is retouched in-house. Our retouchers remove the mannequin, clean the white background, and match color to the physical sample, so what customers see online is what arrives at the door.

The results

  • Ghost mannequin and flat lay apparel images on pure white, ready for DTC and retail listings
  • Consistent lighting, angle, and crop across styles, colorways, and patterns
  • Accurate color and pattern detail for camo and printed fabrics
  • Detail shots that show technical features and construction
  • All imagery retouched in-house and delivered to spec

How we shoot apparel eCommerce

  1. Plan the shot list

    We confirm angles, detail shots, crops, and file specs for each product type and channel before the shoot.

  2. Prep and style

    Garments are steamed, shaped, and dressed on mannequins or laid flat so fit and features read clearly.

  3. Capture

    Locked lighting and camera positions keep every style, colorway, and pattern consistent.

  4. Retouch and deliver

    In-house retouchers remove mannequins, clean the white background, match color, and deliver to spec.

Explore more eCommerce photography

Performance apparel photography FAQ

How does OMS photograph performance apparel for eCommerce?

Apparel is steamed, shaped, and photographed ghost-mannequin style or as flat lay on a pure white background, with locked lighting and camera positions so every style matches. Images are retouched in-house, with color matched to the physical garment.

What is ghost mannequin photography?

Ghost mannequin photography shows apparel with a natural, three-dimensional shape but no visible model or form. Garments are shot on a mannequin, which is removed in retouching so the clothing appears to hold its shape on its own, with the inside of the collar and neckline visible.

How do you keep camo and printed patterns accurate in product photos?

Camo and printed fabrics are lit evenly to avoid hot spots that wash out the pattern, then color-matched to the physical sample in retouching. Pattern placement is checked so prints read the same way across every size and colorway.

Can OMS photograph technical details like vents, pockets, and zippers?

Yes. Along with front and back views, OMS shoots detail images of features like vents, pockets, zippers, cuffs, and hoods, so shoppers can see what sets a technical garment apart before they buy.

Can OMS deliver images formatted for retailers and marketplaces?

Yes. OMS crops, retouches, and sizes files to each retailer’s and marketplace’s specifications, as well as for brand DTC sites, so teams can upload images without additional processing.

Where are OMS Photography’s studios?

OMS has studios in Cincinnati, Ohio and Golden, Colorado, and works with national brands across the country. Products can be shipped to either studio.

Contact OMS

Have a new apparel line or season to shoot? Tell us about your products, how many styles and colorways you have, and where your images need to go.

HUK performance apparel photographed ghost-mannequin style on a pure white background by OMS Photography