Yeti Cycles 40th Anniversary Photoshoot
Written by OMS Photographer and Head of the OMS Golden Studio Brent Taylor
I recently had the opportunity to photograph the Yeti Cycles 40th Anniversary ASR bike. At OMS Photo, projects like this align perfectly with the kind of creative, brand-focused work we’re passionate about.
Since 1985, Yeti Cycles has been at the forefront of mountain bike innovation, building some of the fastest and most well-crafted bikes in the industry. Beyond performance, their unmistakable aesthetic has always set them apart. Few brands have shaped the visual identity of a sport the way Yeti Cycles has.
At OMS Photo, we specialize in creating high-end visuals and thrive on pushing creative limits. When Yeti’s creative team approached us with a deck full of bold ideas and a bike that was truly exceptional in both design and craftsmanship, we were eager to get started.
The challenge? Develop captivating imagery that pushes Yeti’s visual identity forward while maintaining the core elements their audience knows and loves. If you’re familiar with Yeti’s photography, you know it has long set the bar for the mountain bike world and is often imitated by their competitors.
The 40th Anniversary bike showcases 21 custom components and honors the legendary color scheme and design of Yeti team bikes from the past. This anniversary edition is a beautiful blend of innovation and heritage.
Our task was to honor that legacy and add in our own visual language. We did this by using dramatic gelled lighting, dynamic lighting on the bike, and moody atmospheric special effects in-camera. Beyond capturing the full-frame bike images, we also highlighted the design details and custom parts that make this build truly exceptional.
At OMS Photo, this is where we shine. We bring together technical precision and artistic vision to create visuals that do more than check boxes—they tell stories, evoke emotion, and elevate brands. Whether it’s iconic product photography, cinematic video, or imaginative concept work, we thrive on collaboration with our clients and creative challenges. Partnering with Yeti Cycles on this milestone project was not just a privilege—it was a perfect fit for what we love to do.
—Brent
BTS from the epic day
Learn more about the bike here: