OMS & Honey Stinger

Food Photography
Case Study — On Pack / CPG

Honey Stinger.
Product Photography for
Fuel That Performs.

Honey Stinger builds energy snacks and sports nutrition products around one simple ingredient: honey. Their waffles, chews, and bars fuel athletes at every level. OMS produced product, packaging, and eCommerce photography alongside brand video to match the energy and precision of a brand that takes performance seriously.

Client Honey Stinger
Category On Pack / CPG
Services Photography · Videography · Retouching · Production
Studio Denver / Golden, CO
Output eCommerce · Packaging · Advertising · Digital
01 The Brief

Performance nutrition. Photography that communicates the product promise.

Honey Stinger occupies a distinctive space in the sports nutrition market. Their products are ingredient-forward, honey-powered, and built for real athletes. That positioning requires photography that communicates quality and performance without losing the warmth and approachability that make the brand stand apart from harder-edged competitors.

OMS produced a product and packaging photography library for Honey Stinger's waffle and energy snack lines, built for eCommerce, advertising, and packaging use, alongside brand video for digital campaign deployment.

  • 01Product and packaging photography for waffles, chews, and energy snack lines
  • 02eCommerce photography formatted to retail and direct-to-consumer platform specs
  • 03Ingredient and texture photography communicating the honey-based product quality
  • 04Brand video for digital advertising and campaign use
  • 05In-house retouching for packaging accuracy and color compliance
02 Our Approach

Ingredient-forward. eCommerce-ready. Built for athletes.

Sports nutrition photography works best when it balances technical precision with authentic appetite appeal. Honey Stinger's product identity is rooted in natural ingredients and real performance, so the photography needed to feel honest and energetic rather than over-styled. OMS built setups that let the product do the work, with lighting and composition that communicated quality without losing warmth.

Phase 01 — Pre-Production
Shot planning for product and packaging lines
OMS developed shot lists covering Honey Stinger's waffle and snack product lines across eCommerce, packaging, and advertising formats. Lighting setups and staging were planned to maintain consistency across SKUs while allowing for flavor-specific color and ingredient differentiation throughout the library.
Phase 02 — Product Photography
Packaging heroes and eCommerce assets
OMS produced clean product heroes across Honey Stinger's packaging lineup, including the Original with PB waffle and additional SKUs. Controlled lighting managed wrapper reflections and label detail for imagery that performs at both thumbnail and full-bleed scale across retail and eCommerce platforms.
Phase 03 — Videography
Brand video for digital campaign use
OMS produced brand video content for Honey Stinger for digital advertising and campaign deployment. The video maintained the same ingredient-forward, energetic visual language as the photography library, ensuring cohesion across still and motion assets.
Phase 04 — Post-Production
Retouching to eCommerce and packaging standard
OMS's in-house retouching team handled color grading, background cleanup, and packaging detail accuracy across all assets. Finals were formatted to eCommerce platform specs and packaging requirements and delivered campaign-ready on first pass.
Honey Stinger Original with PB waffle product photography by OMS Photography
03 The Video Work

Brand video produced for Honey Stinger for digital advertising and campaign deployment.

04 Full Gallery

The complete Honey Stinger image library, product heroes, packaging photography, and eCommerce assets across the full lineup.

05 The Results

eCommerce-ready. On-brand. Delivered to spec.

4+
Output channels served from a single production pipeline
100%
In-house photography, video, and retouching
1st
Pass delivery, assets eCommerce and packaging ready
Multi
SKU lines covered across waffles and energy snacks
  • Product and packaging photography library delivered for eCommerce, retail, advertising, and packaging use
  • Color-accurate finals met eCommerce platform and packaging compliance requirements on first-pass delivery
  • Brand video produced for digital advertising and social media campaign deployment
  • Full in-house production pipeline eliminated outside vendor handoffs at every stage
Work with OMS
Ready to shoot your next sports nutrition campaign?

OMS Photography specializes in full-service product, packaging, and food photography from our studios in Cincinnati, OH and Denver/Golden, CO, from pre-production through final retouching.

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