OMS, The NFL and ESPN

All Case Studies
Case Study — Sports / Broadcast

NFL & ESPN.
Photography at the
Level the Game Demands.

Super Bowl rings. Legendary jerseys. Broadcast-quality video. When the NFL and ESPN needed commercial photography and videography worthy of the sport's biggest moments, they brought in OMS — a studio built for the technical demands and cultural weight of professional football's most iconic assets.

Client NFL & ESPN
Category Product
Services Photography · Videography · 360 Video · Production ·Retouching
Studio On Location at Football Hall of Fame
Output Digital · Advertising · Campaign
01 The Brief

The NFL's most iconic assets. No margin for error.

Super Bowl rings are among the most technically demanding subjects in product photography - intricate metalwork, gemstones, and surface finishes that have to read with precision at every output size, from a broadcast close-up to a full-page print ad. Pair that with jerseys, helmets, and memorabilia tied to Hall of Fame careers, and the margin for error is exactly zero.

OMS was engaged by the NFL and ESPN to produce high-end product photography and commercial videography for advertising and digital campaign use - delivering imagery and video that match the prestige and cultural weight of the sport's biggest moments.

  • 01Super Bowl ring photography - controlled studio lighting for complex metalwork and gemstone detail
  • 02Iconic jersey and helmet photography for advertising and broadcast use
  • 03Commercial videography for ESPN and NFL digital and broadcast campaigns
  • 04In-house retouching to advertising and broadcast compliance standards
02 Our Approach

Precision lighting. High-stakes subjects. Broadcast-quality output.

Photographing Super Bowl rings requires the same technical discipline as high-end jewelry photography - controlled strobe, careful angle work to manage reflections across faceted gemstones and polished metal, and retouching at a level where every surface detail is intentional. OMS applied that same rigor to every asset in the project.

Phase 01 — Pre-Production
Asset coordination and studio build
OMS coordinated directly with NFL and ESPN teams to establish shot requirements, asset handling protocols, and studio configurations optimized for each subject type — rings, jerseys, helmets, and video setups each required distinct lighting and staging approaches planned in advance.
Phase 02 — Product Photography
Rings, jerseys, and memorabilia
Controlled strobe lighting was used to manage reflections across Super Bowl ring surfaces — faceted stones, engraved metalwork, and polished finishes all require precise angle and light placement to render with accuracy. Jerseys and helmets were shot for maximum material texture and brand detail clarity.
Phase 03 — Videography
Broadcast-quality commercial video
OMS produced two commercial videos for the NFL and ESPN — crafted to meet the quality standards of broadcast and digital advertising. Production maintained the same elevated visual tone as the photography, ensuring cohesion across the full asset library.
Phase 04 — Post-Production
Retouching to advertising standard
OMS's in-house retouching team handled highlight management on reflective ring and helmet surfaces, color accuracy, background work, and final formatting for broadcast and digital advertising specs — all delivered on deadline for campaign deployment.
Jerry Rice jersey and helmet — sports product photography by OMS Photography
03 The Video Work

Two commercial videos produced for the NFL and ESPN — broadcast and digital campaign content built to the standard the league demands.

04 Full Gallery

The complete NFL & ESPN image library — Super Bowl rings, legendary jerseys, helmets, and sports memorabilia photography.

05 The Results

Broadcast-ready. Deadline-driven. Zero margin for error.

2
Commercial videos produced for broadcast and digital
100%
In-house - photography, video, retouching
2
Iconic clients - the NFL and ESPN
0
Compliance rejections - assets broadcast-ready on delivery
  • Super Bowl ring photography and 360 imagery delivered to advertising and broadcast compliance standards
  • Two commercial videos produced for NFL and ESPN digital and broadcast campaign deployment
  • Full in-house pipeline — no outside vendors — maintained asset security and quality control throughout
  • All finals delivered on deadline, campaign-ready across broadcast, digital, and print advertising formats
Work with OMS
Ready to shoot your next campaign?

OMS Photography specializes in full-service commercial photography and videography from our studios in Cincinnati, OH and Denver/Golden, CO — from high-end product work through broadcast-quality video production.

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