OMS & BOA Fit Systems Photography

BOA® Fit System + OMS Photography

High-Performance Product and Lifestyle Photography That Moves

When BOA® Fit System needed visually compelling photography to match the performance and precision of its products, they turned to OMS Photography. Together, we created a suite of product and lifestyle photography assets designed to capture the energy, innovation, and movement behind BOA’s game-changing technology.

OMS specializes in producing commercial photography that fuses function with emotion. For BOA, this meant pairing crisp studio shots with bold, active lifestyle imagery that highlights how their performance-driven fit systems enhance athletes’ speed, power, and control. Whether the goal was product close-ups for eCommerce or dynamic content for campaigns, our team delivered visuals that tell a powerful, brand-aligned story.

Our work with BOA included the use of our in-house SISU motion-controlled robotic camera arm - allowing us to capture complex action shots with cinematic precision. Combined with our expert retouching and creative direction, the result was a library of high-impact visuals made for today’s fast-paced digital landscape.

Services Provided: Studio and lifestyle photography, product photography for performance gear, high-speed motion capture with our SISU Robot camera arm, in-house retouching for sharp, brand-consistent assets.

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