OMS & BOA Fit Systems Photography

All Case Studies
Case Study — Performance / Outdoor Gear

BOA Fit System.
Photography & Video
Built for Movement.

When BOA Fit System needed visually compelling photography to match the performance and precision of its products, they turned to OMS Photography to capture the energy, innovation, and movement behind BOA's game-changing technology.

Client BOA Fit System
Category Performance / Outdoor Gear
Services Studio & Lifestyle Photography · SISU Motion Capture · Retouching
Studio Golden, CO
Output eCommerce · Campaign · Digital · Social
01 The Brief

High-performance product. Photography that moves like it does.

BOA specializes in producing commercial photography that fuses function with emotion. For BOA, this meant pairing crisp studio shots with bold, active lifestyle imagery that highlights how their performance-driven fit systems enhance athletes' speed, power, and control.

OMS specializes in producing commercial photography that fuses function with emotion, and BOA needed a partner who could do both at once, capturing the precision engineering of the product while showing exactly what it feels like in motion.

  • 01Studio product photography for BOA's performance fit systems
  • 02Dynamic lifestyle imagery capturing speed, power, and control on the trail
  • 03eCommerce-ready product close-ups for retail and digital use
  • 04High-speed motion capture built for today's fast-paced digital campaigns
02 Our Approach

Built with SISU. Directed in-house.

Our work with BOA included the use of our in-house SISU motion-controlled robotic camera arm, allowing us to capture complex action shots with cinematic precision. Combined with our expert retouching and creative direction, the result was a library of high-impact visuals made for today's fast-paced digital landscape.

Phase 01 — Pre-Production
Shot planning for studio and lifestyle content
OMS developed a shot list balancing crisp studio product photography with bold, active lifestyle imagery built to highlight BOA's fit technology in motion.
Phase 02 — Studio Capture
Product close-ups for eCommerce
Clean, precise studio photography captured every detail of BOA's performance-driven fit systems for eCommerce and retail use.
Phase 03 — Motion Capture
Cinematic action with the SISU robotic arm
OMS's in-house SISU motion-controlled robotic camera arm captured complex action shots with a level of precision handheld work can't match.
Phase 04 — Retouching and Delivery
Sharp, brand-consistent final assets
All imagery was retouched in-house by OMS's dedicated team, delivering a library of high-impact visuals ready for eCommerce, campaign, and social use.
03 The Work

Studio precision. Lifestyle energy.

Whether the goal was product close-ups for eCommerce or dynamic content for campaigns, OMS delivered visuals that tell a powerful, brand-aligned story.

04 The Results

A visual library built for BOA's pace.

SISU
Robotic Motion Capture
Studio +
Lifestyle
Full Photography Suite
In-House
Retouching & Delivery
  • Studio product photography for BOA's performance fit systems
  • Dynamic lifestyle imagery capturing speed, power, and control
  • eCommerce-ready product close-ups for retail and digital use
  • Complex action shots captured with cinematic precision using OMS's SISU robotic camera arm
  • All imagery retouched in-house for sharp, brand-consistent output
  • A high-impact asset library built for today's fast-paced digital landscape
Product Photography· Lifestyle Photography· Motion-Controlled Video· SISU Robotic Camera Arm· eCommerce Photography· Photo Retouching· Performance Gear· Product Photography· Lifestyle Photography· Motion-Controlled Video· SISU Robotic Camera Arm· eCommerce Photography· Photo Retouching· Performance Gear·

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