OMS Ecommerce Capes
Product that
performs on
every platform
From website hero shots to lifestyle campaign images and video — OMS Photography produces creative assets that convert browsers into buyers. Studio precision, national scale, in-house retouching on every image.
Footwear & Apparel
Ecommerce — Studio Series
Built for performance.
Scaled for volume.
Finished in-house.
Ecommerce Creative
Performance apparel and outdoor gear brands don't get a second chance with a buyer scrolling at speed. The image has to do everything — communicate fit, texture, technical detail, and brand positioning — in a fraction of a second. OMS Photography has been solving this for national brands since 1989.
We shoot flat lay, on-figure, ghost mannequin, and lifestyle — all from the same team, in the same studio, with the same color standards. Every image goes through our six-person in-house retouching team before delivery. No handoffs. No outsourcing. One studio that owns the entire process.
Smartwool
A long-running ecommerce and lifestyle photography partnership with one of the most recognized names in performance merino apparel — shot from OMS's Denver/Golden studio, close to Smartwool's mountain roots.
View the full case study →
Motion that sells product
From hero campaign reels to social-first product videos — all produced in-house by the same team that shoots your stills.
Flat Lay & Packshot
Precision studio photography for ecommerce platforms — for website and major retail portals. Consistent lighting, color accuracy, and file prep included.
On-Figure & Ghost
On-model and ghost mannequin photography that communicates fit, silhouette, and construction detail. Every format for every channel.
Lifestyle & Editorial
In-studio and on-location lifestyle shoots that place product in context — for brand campaigns, lookbooks, and social content.
High-Volume Catalog
Scalable SKU photography with consistent color profiles, retouching standards, and output specs across entire product lines.
More Apparel & Gear Brands
Ecommerce and lifestyle photography for national performance and apparel brands.
From Brief to Delivered Files — Under One Roof
Discovery & Quote
Tell us your product list, usage, and timeline. Our producer will take it from there.
Pre-Production
Shot list, styling direction, platform spec requirements, and sample approval — all handled before product arrives.
The Shoot
Studio or on-location, flat lay or on-figure — consistent lighting standards across every SKU in your line.
In-House Retouching
Six dedicated full-time retouchers handle background removal, color correction, compositing, and file prep.
File Delivery
High-res TIFFs, web JPEGs, transparent PNGs, and platform-ready exports — organized and named to your spec.
In-house retouching
on every image
Every File Format. Every Platform.
Our ecommerce photography packages are built around what national brands actually need. Retouching, background removal, and platform-specific output are standard — not optional.
- Amazon-ready hero images — pure white background, correct aspect ratios, file size compliant
- Shopify & DTC product images — lifestyle and clean white variants, mobile-optimized
- Retailer portal files — Target, REI, Backcountry, Dick's spec-matched output
- Social media crops — square, portrait, and landscape for every platform
- High-res print masters — 300dpi layered TIFFs for catalog and packaging
- Color-accurate alternate colorways — retouched to exact Pantone or hex specs
Ready to shoot?
Let's talk product.
Tell us your brand, your SKU count, your timeline, and your intended platforms. We'll respond with a plan and an estimate within one business day.