OMS & Gillette
OMS Photography — Case Study
Gillette
When tasked with presenting Gillette razors in a fresh light, OMS photographer TJ Vissing set out to build a visual library that surpassed industry standards. The result was an exploratory series that reimagined the familiar hero angle through bold lighting, unexpected backgrounds, and rich texture -- then elevated further through expert retouching by Scott Burchett.
01 — The Brief
Beyond the Blade.
Gillette razors are one of the most photographed consumer products in the world -- which makes standing out harder than it sounds. The standard hero angle is well-established: clean, clinical, functional. OMS photographer TJ Vissing wanted to push past that and explore what Gillette could look like when shot with the same creative ambition applied to luxury or fashion product photography.
The goal was a library of images that differentiated the brand through bold visual choices -- unique backgrounds, unexpected lighting, rich color and texture -- while keeping the product sharp and premium at its center. Expert retoucher Scott Burchett then stepped in to enhance and refine the visuals, bringing the full design concept to life in post-production.
Services Provided
- Hero product photography
- Creative lighting and set design
- Texture and background styling
- In-house photo retouching
- Color grading and compositing
- Final asset delivery
02 — The Approach
Familiar Angle. Unfamiliar Energy.
Phase 01
Creative Exploration
TJ Vissing embraced the established hero angle for razors but rebuilt everything around it -- bringing in unique backgrounds, experimental lighting setups, and textural elements that gave each frame a distinct visual identity. Each setup was treated as its own creative problem, not a variation on a template.
Phase 02
Precision Capture
With product photography at this level, technical precision and creative vision have to coexist. Every lighting choice was deliberate -- highlighting the geometry of the blade, the finish of the handle, and the relationship between product and environment. The camera captured detail that gave Scott's retouching team real material to work with.
Phase 03
Expert Retouching
Scott Burchett took the raw captures and elevated them through OMS's in-house retouching process -- refining surfaces, deepening color relationships, compositing elements, and pushing the imagery to its full potential. The final images reflect the seamless collaboration between photographer and retoucher that defines OMS's integrated production approach.
03 — The Work
The Image Library.
04 — Video
Behind the Shoot.
05 — The Results
A Visual Library That Exceeds the Standard.
- Comprehensive exploratory image library reimagining the Gillette hero angle
- Bold creative lighting, backgrounds, and textural styling across every frame
- Seamless photographer-retoucher collaboration between TJ Vissing and Scott Burchett
- In-house retouching and compositing pushing each image to its full visual potential
- Final assets demonstrating OMS's capability to exceed Fortune 500 product photography standards
Work With OMS
Ready to take your product photography further?
OMS Photography produces premium product photography and retouching for national consumer brands. Our Cincinnati studio team brings together photographers and retouchers who speak the same visual language from capture to final delivery.