OMS & Horizon Back to School
OMS Photography — Case Study
Horizon Organic: Back to School
For Horizon Organic's Back to School campaign, OMS produced a full suite of photo and video built around one simple idea: a kid holding their milk right up to the camera. Created in partnership with Urban Canvas, the campaign was photographed by Monty Milburn and filmed by Joshua Bray, combining bold red sets, real kid energy, motion-control robot video, and in-house retouching to follow Horizon from the classroom to the skate park.
01 — The Brief
Milk That Keeps Up With Kids.
Back to school is one of the most competitive moments of the year for kids' food and beverage brands. Horizon Organic needed a campaign that would put its single-serve organic milk front and center across every part of a kid's day -- the walk to school, homework at the kitchen table, practice, and after-school fun.
The creative called for a bold, unified look that could stretch across key visuals, product stills, and social video: saturated red backdrops, confident kids, and a carton pushed toward the lens so the product reads instantly at any size. Working with creative partner Urban Canvas, OMS handled the full production -- photography by Monty Milburn, video by Joshua Bray, and post by the OMS retouching team -- so every asset would look like it came from the same world.
Services Provided
- Campaign key visual photography
- Product photography
- Motion control robot video
- Kids talent direction
- Set design and prop styling
- Compositing and photo retouching
- Social video and final asset delivery
02 — The Approach
One Look. Every Moment of the Day.
Phase 01
Building the World
Photographer Monty Milburn built each scene on the same glowing red backdrop, with props that tell the story in a single glance -- pencils and notebooks for homework, a backpack for the first day, a skateboard, a gymnastics bar. The consistent set language ties the campaign together while letting every kid's personality come through.
Phase 02
Motion Control Video
Videographer Joshua Bray used OMS's motion-control robot to deliver precise, repeatable camera moves for the campaign videos -- the kind of timing and consistency that's nearly impossible by hand. That precision let the team match moves across takes, layer elements cleanly, and hit the exact product moments the edit needed.
Phase 03
Retouching & Compositing
OMS's in-house retouching team brought every frame to a finished campaign standard -- compositing the hero carton front and center, cleaning and color-matching packaging to brand, and refining backgrounds, wardrobe, and skin so the full set reads as one cohesive campaign.
03 — The Video
The Campaign in Motion.
Back to School — School
Back to School — Chocolate Milk
Sip — Social Video
04 — The Retouching
From Capture to Campaign.
Every key visual in the campaign was finished by OMS's in-house retouching team. The skateboarding image is a good example of what that takes: the hero carton composited front and center at a scale that reads instantly, packaging cleaned and color-matched to Horizon's brand standards, and the talent, wardrobe, board, and red backdrop refined until the whole frame feels like a single, effortless moment.
Because Monty Milburn's photography and the retouching team work side by side in the same studio, the shot was planned with post-production in mind from the start, so the final image holds up at every size, from shelf and print to a phone screen.
05 — The Results
A Back to School Campaign Built to Stand Out.
- Campaign key visuals spanning school, homework, skateboarding, and gymnastics
- Product stills of Organic Whole Milk and Chocolate Lowfat Milk single-serves
- Motion-control robot video for campaign and square-format social placements
- Composited, brand-accurate packaging in every frame
- A unified visual system ready for retail, digital, and social channels
- Seamless collaboration between Urban Canvas, Monty Milburn, Joshua Bray, and the OMS retouching team
Work With OMS
Planning your next seasonal campaign?
OMS Photography produces integrated photo and video campaigns for national consumer brands. With motion-control video, in-house retouching, and full production in our Cincinnati studio, every asset comes out looking like part of the same campaign.