OMS & Naked and Thriving E-Commerce Photography
Naked & Thriving Skincare eCommerce Photography
Naked & Thriving builds plant-based skincare around ingredient transparency and conscious self-care. For more than seven seasons, OMS has photographed its lineup, creating clean, radiant product heroes on white that let the products speak for themselves on every product page.
- Client
- Naked & Thriving
- Products
- Plant-based serums, creams, and skincare sets
- Services
- Skincare product photography, styling, in-house retouching
- Delivery
- eCommerce heroes for DTC and retail channels
The challenge
Naked & Thriving is a fast-growing brand with a loyal following, and its product pages have to reflect what customers love about it: clean ingredients, simple design, and visible quality. The brand releases new products and sets regularly, and each one needs eCommerce images that match the rest of the lineup.
Skincare photography lives or dies on subtlety. Glass bottles, droppers, and jars pick up reflections, serums need to show true color and clarity, and minimalist labels need to stay crisp. Sets and kits add another layer, with several products that all have to read clearly together at thumbnail size.
Our approach
OMS photographer Marci Rhodes leads an ongoing creative partnership with Naked & Thriving. For eCommerce, we use soft, diffused lighting and a restrained aesthetic that keeps attention on the product, with shot lists and references rooted in the brand’s minimalist identity.
Glass and serums are lit to glow without harsh glare, and highlights are shaped so bottles read as glass while labels stay legible. Sets are arranged with consistent spacing and shadows, so a kit sits naturally beside single products on the page.
Every image is retouched in-house. Our retouchers remove dust and reflections, refine labels, and match product color to the physical sample, so customers see exactly what they’ll receive.
The results
- Clean product heroes on pure white across Naked & Thriving’s skincare lineup
- Consistent lighting and styling for individual products, sets, and new launches
- Glass, serums, and labels captured with true color and clarity
- A partnership of more than seven seasons spanning eCommerce, lifestyle, model photography, and motion
- All imagery retouched in-house and delivered to spec
How we shoot skincare eCommerce
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Pre-production
We build shot lists and styling references around the brand’s look and each channel’s file specs.
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Prep the product
Bottles, jars, and droppers are cleaned and checked, and labels are aligned so nothing distracts at full zoom.
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Light and capture
Soft, diffused light keeps glass glowing and labels crisp, and setups are locked so every product matches.
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Retouch and deliver
In-house retouchers clean surfaces and reflections, match product color, and deliver files to spec.
Explore more eCommerce photography
Skincare eCommerce photography FAQ
How does OMS photograph skincare products for eCommerce?
Skincare is photographed on a pure white background with soft, diffused lighting that keeps glass, droppers, and jars clean and dimensional. Labels are kept sharp and readable, and every image is retouched in-house to remove dust and reflections and match product color to the physical sample.
How do you photograph glass bottles and serums?
Glass and liquid are lit from behind and the sides with large, controlled light sources, so bottles glow and serums show their true color and clarity without harsh glare. Flags shape each highlight so the bottle reads as glass while the label stays legible.
How do you photograph skincare sets and kits?
Sets are arranged so every product is visible and the grouping reads clearly at thumbnail size, with consistent spacing, shadows, and lighting. The same standard is used for individual products, so sets and singles look like one collection.
Can OMS shoot both eCommerce and lifestyle skincare imagery?
Yes. Alongside on-white eCommerce heroes, OMS produces styled ingredient and texture shots, lifestyle and model photography, and motion for social, email, and campaigns, all from one in-house team.
Can OMS deliver images formatted for retailers and DTC sites?
Yes. OMS crops, retouches, and sizes files to each retailer’s and marketplace’s specifications, as well as for brand DTC sites, so teams can upload images without additional processing.
Where are OMS Photography’s studios?
OMS has studios in Cincinnati, Ohio and Golden, Colorado, and works with national brands across the country. Products can be shipped to either studio.
Contact OMS
Launching a skincare line or refreshing your product pages? Tell us about your products, how many SKUs and sets you have, and where your images need to go.
