OMS and Naked & Thriving

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Case Study — Beauty / Skincare / eCommerce

Naked & Thriving.
Clean, Radiant Photography
for a Purposeful Skincare Brand.

Naked and Thriving builds plant-based skincare around the belief that what goes on your skin should be as clean as what goes in your body. Their face oils, serums, and cleansers required photography that felt as intentional and elegant as the formulas themselves. OMS delivered across photography, lifestyle, model, and nine motion assets.

Client Naked & Thriving
Category Beauty / Skincare / eCommerce
Services Photography · Model · Lifestyle · Video · Retouching
Studio Cincinnati, OH
Output eCommerce · Advertising · Social · Campaign · Shopper Marketing
01 The Brief

A skincare brand built on purity. Photography that reflects it.

Naked and Thriving is a fast-growing plant-based skincare brand with a loyal following built on ingredient transparency and conscious self-care. Their product line, face oils, serums, and cleansers, required imagery that communicated luxury and purity without feeling cold or clinical. Every frame needed to feel as thoughtful as the formulas.

OMS produced a full suite of studio product and lifestyle photography alongside nine motion assets for Naked and Thriving, spanning hero product shots on clean backdrops, soft lifestyle moments, model photography, and ingredient and texture detail, all built for eCommerce, social media, and campaign storytelling.

  • 01Studio product photography for oils, serums, and packaging on clean backdrops
  • 02Lifestyle photography capturing serene, natural beauty moments
  • 03Model photography for eCommerce and campaign use
  • 04Ingredient and texture styling to communicate product quality and purity
  • 05Nine motion assets for eCommerce, social, and campaign deployment
  • 06In-house retouching for color accuracy and eCommerce compliance
02 Our Approach

Soft light. Organic styling. Refined to the detail.

Skincare photography lives or dies on subtlety. The wrong lighting makes a serum look cheap. The wrong styling makes a lifestyle image feel staged. OMS leaned into soft, diffused lighting, organic prop and ingredient styling, and a restrained aesthetic that let Naked and Thriving's product quality speak without over-art-directing the frame. That same sensibility carried through to all nine motion assets.

Phase 01 — Pre-Production
Creative direction aligned to brand aesthetic
OMS developed shot lists and styling references rooted in Naked and Thriving's minimalist brand identity. Prop sourcing, ingredient selection, and backdrop choices were mapped to the brand's clean, natural visual language ahead of shoot days to ensure cohesion across the full still and motion library.
Phase 02 — Product Photography
Hero shots for eCommerce and packaging
OMS produced clean product heroes across Naked and Thriving's skincare lineup. Soft, controlled lighting managed glass bottle reflections and label detail for imagery that reads with clarity and elegance at every output size from eCommerce thumbnail to full-bleed campaign.
Phase 03 — Lifestyle, Model and Motion
Still and video built for every channel
OMS produced lifestyle and model photography alongside nine motion assets for Naked and Thriving. The video library spans product, lifestyle, and model content for eCommerce, social, and campaign deployment, all maintaining the same soft, intentional visual language as the still photography library.
Phase 04 — Post-Production
Retouching that keeps it clean
OMS's in-house retouching team handled color grading, skin retouching, background refinement, and packaging detail accuracy across all assets. The goal throughout was to enhance rather than over-process, preserving the natural, intentional quality that defines the Naked and Thriving brand.
Naked and Thriving Wrinkle Dark Spot Correcting Set lifestyle photography by OMS Photography
04 Full Gallery

The complete Naked and Thriving image library, product heroes, lifestyle, model, and ingredient photography across the full skincare line.

03 The Video Work

Nine motion assets produced for Naked and Thriving, spanning product, lifestyle, and model video for eCommerce, social, and campaign deployment.

05 The Results

Clean. Elegant. Built for a brand that means it.

100+
Final creative pieces delivered aross product, lifestyle, model, ingredient
9+
Motion assets produced for eCommerce, social, and campaign
100%
In-house photography, video, styling, and retouching
Multi
Channel deployment across eCommerce, social, and campaign
  • Full product and lifestyle photography library delivered for eCommerce, social media, and campaign storytelling use
  • Nine motion assets produced spanning product, lifestyle, and model video for digital and social deployment
  • Soft lighting and organic styling reinforced Naked and Thriving's minimalist, plant-based brand identity throughout
  • In-house retouching maintained natural quality and color accuracy across all channel specifications on first-pass delivery
Work with OMS
Ready to shoot your next beauty or skincare campaign?

OMS Photography specializes in full-service product, lifestyle, and cosmetics photography from our studios in Cincinnati, OH and Denver/Golden, CO, from pre-production through final retouching.

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