OMS & GoldStar Chili

All Case Studies
Case Study — Quick Service Restaurant

Gold Star Chili.
Craveable Food
Photography, Fast.

Gold Star Chili needed bold, craveable menu photography that could keep pace with a quick-service launch calendar. OMS delivered studio food photography built for speed, consistency, and appetite appeal — from the classic chicken sandwich to the full menu lineup.

Client Gold Star Chili
Services Studio Food Photography · Food Styling · Menu Photography · Retouching
Studio Cincinnati, OH
Output Digital Menu Boards · Advertising · Social · In-Store

01 The Brief

A regional favorite, ready for a national spotlight.

Gold Star Chili came to OMS needing food photography that could match the energy of a quick-service menu launch — sharp, appetite-driven imagery for a new chicken sandwich campaign, built to perform across digital menu boards, advertising, and social.

The brief called for imagery that felt fast and craveable without sacrificing the polish national QSR campaigns demand, all on a production timeline built for a launch calendar rather than a leisurely editorial shoot.


02 The Approach

Styled, shot, and retouched under one roof.

Photographer TJ Vissing led the shoot in-studio, working alongside OMS's food styling team to build the classic chicken sandwich, fries, and full menu lineup shot by shot — each plate styled fresh, lit for maximum crave appeal, and retouched in-house before delivery.

Keeping styling, capture, and retouching under one roof meant Gold Star Chili got a consistent, on-brand image set fast enough to hit their launch window.

GoldStar Mock_TJ Vissing_Food Photography, Chicken Sandwich

03 The Work

Menu-ready imagery for every touchpoint.

From the classic chicken sandwich to fries and full menu spreads, every image was built to hold up on a digital menu board, a social feed, and an ad unit alike.


04 The Results

A fast-turnaround shoot that still looks national.

100%
In-house — food styling, photography, and retouching
4+
Channels served from a single shoot day
1
Studio pipeline, zero outside vendor handoffs
QSR
Launch-ready imagery on a quick-service timeline
  • Complete menu image set delivered for the chicken sandwich campaign launch
  • Consistent food styling and lighting across every dish in the lineup
  • In-house retouching ensured every image was ad and menu-board ready on delivery
  • Fast production turnaround matched to a quick-service launch calendar
Interested in working with an OMS Photographer?

Fill out the form and tell us about your project. OMS Photography specializes in full-service food and QSR photography from our studios in Cincinnati, OH and Denver/Golden, CO — from pre-production through final retouching.

Food Photography_TJ Vissing_GoldStar_Chicken Sandwich_Fries_Menu_Chicken