OMS & Tide

Tide + OMS Photography

Clean, Confident Imagery for an Iconic Household Brand

Tide is more than just detergent - it’s a symbol of trust, performance, and everyday care. When Procter & Gamble needed product and lifestyle photography to reflect the power and reliability of Tide, they partnered with OMS Photography to get the job done right.

At OMS, we specialize in CPG photography that elevates everyday products into compelling brand stories. For Tide, that means crisp, detail-rich product shots and relatable lifestyle scenes that speak to modern households. From capturing the dynamic pour of liquid detergent to beautifully composed laundry room setups, our visuals communicate freshness, efficiency, and brand trust.

With a full in-house team of photographers, stylists, producers, and retouchers, OMS ensures every Tide image is clean, consistent, and campaign-ready - perfect for packaging, eCommerce, social media, and in-store promotions.