OMS & Herbal Essences
OMS Photography — Case Study
Herbal Essences
Herbal Essences is one of the most recognized hair care brands in the world -- known for its botanically inspired formulas and vivid, sensory-forward identity. OMS Photography partnered with Herbal Essences to produce beauty product photography that brings that identity to life across advertising, shopper, eCommerce, campaign, and lifestyle applications.
01 — The Brief
Beauty Photography That Matches the Brand's Energy.
Herbal Essences needed product photography that could do more than display a bottle. The brand's identity is built on lush botanicals, vivid color, and a sensory experience -- and the imagery had to communicate all of that at a glance, whether it appeared on a retailer's product page, a social feed, or in-store packaging.
The brief called for clean, high-impact hero product shots alongside lifestyle-influenced model imagery that leaned into the brand's botanical roots. Every image needed to feel premium enough for a national campaign while remaining flexible for multi-channel deployment across digital and print.
Services Provided
- Hero product photography
- Botanical lifestyle styling and set design
- eCommerce asset production
- In-house retouching and color grading
- Multi-SKU packaging photography
- Campaign and social media asset delivery
02 — The Approach
Studio Control. Botanical Energy.
Phase 01
Hero Product Capture
Each SKU was photographed with precision studio lighting designed to capture the richness of the packaging -- vibrant label colors, bottle sheen, and the tactile quality of the product itself. Clean backgrounds allowed for maximum flexibility in post-production placement.
Phase 02
Botanical Set Design
Herbal Essences' identity is rooted in nature. Our team built styled sets incorporating botanicals, florals, and organic textures that reinforced the brand's ingredient story without overpowering the product. The result was imagery that feels editorial without losing shelf-ready clarity.
Phase 03
Lifestyle Integration
Beyond isolated product shots, we produced lifestyle-influenced frames showing product in context -- hair care that feels lived-in, real, and aspirational at the same time. These assets gave the brand versatile content for social, digital advertising, and campaign usage.
Phase 04
Retouching and Delivery
All imagery was retouched in-house by OMS's dedicated team of retouchers working directly alongside the photographers. Final assets were delivered optimized for eCommerce spec, packaging production, and digital campaign use across multiple formats.
03 — The Results
A Full Visual Suite for a National Brand.
- Hero product photography across multiple Herbal Essences SKUs and product lines
- Botanically styled set imagery reinforcing the brand's ingredient-forward identity
- eCommerce-spec assets delivered for retailer and DTC channel use
- Lifestyle frames produced for social media, digital advertising, and campaign deployment
- All imagery retouched and color-graded in-house for consistent, premium output
- Ongoing work as part of OMS's broader Procter & Gamble brand portfolio
Work With OMS
Ready to build a visual suite for your brand?
OMS Photography produces studio beauty, hair care, and CPG product photography for national brands and their agencies. From single-SKU eCommerce to full campaign production, we handle it all in-house.
