How OMS Brings to Life New SKUs to Life with Full-Service CPG Photography for Pure Protein

All Case Studies
Case Study — Sports Nutrition

Pure Protein.
Launching a Bar Line
with Studio Precision.

When Pure Protein needed a complete image library for a new bar SKU - ready for mass retail, e-commerce, and social - they brought OMS in to handle the full shoot from pre-production through final retouching.

Client Pure Protein
Category On Pack / CPG
Services Photography · Retouching · Production
Studio Cincinnati, OH
SKUs 12+ Flavors
01 The Brief

A new SKU. A hard launch window. No room for reshoots.

Pure Protein is one of the country's leading sports nutrition brands - high-protein bars, shakes, and powders sold at mass retail, club, and specialty fitness channels. With a new bar SKU hitting shelves, they needed a complete suite of studio and lifestyle imagery built to perform across every channel simultaneously.

02 Our Approach

Pre-production to final retouch — fully in-house.

OMS ran the entire project: partnering with the team and agency to concept, prop/ingredient sourcing, shoot direction, and post-production. Milestone-based client approvals were built into the schedule from day one to keep revision rounds tight.

Phase 01 — Pre-Production
Shot list, mood board & studio build
OMS worked with the client to develop a shot list and mood board aligned to Pure Protein's brand guidelines and retail channel requirements. Ingredients were sourced around flavors and bars were inventoried. Studio layout was pre-configured for lighting continuity across all SKU variants.
Phase 02 — On-Set
Controlled strobe for reflective packaging
Controlled strobe lighting managed reflections on the bars and ingredients - one of the most technically demanding aspects of packaged goods photography. Flavors were shot in sequence for lighting continuity, with client review built into the shoot day to catch issues before post.
Phase 03 — Post-Production
Color accuracy through every final
OMS's in-house retouching team handled color correction, highlight management on reflective surfaces, background cleanup, and shadow work. Color accuracy was cross-referenced against approved brand assets throughout - finals met all retail vendor specs on first pass.
Phase 04 — Collaboration
Milestone reviews, not a single big drop
OMS worked directly with Pure Protein's internal brand and marketing team, sharing in-progress selects for approval at defined milestones rather than a single large delivery. This kept the timeline tight and eliminated late-stage revision surprises.
03 The Work

The final image library gave Pure Protein a complete, channel-flexible asset suite.

Pure Protein bar hero shot — studio product photography by OMS Photography Pure Protein bar on white background — CPG product photography by OMS Photography Pure Protein Chocolate Deluxe bar with ingredients — product photography by OMS Photography Pure Protein bar hero on white — commercial photography by OMS Photography Pure Protein Lemon Cake bar with ingredients — product photography by OMS Photography
04 Full Gallery

The complete Pure Protein image library — every flavor, every format.

05 The Results

Retail-ready. On time. First pass.

12+
SKUs photographed across studio days
3
Angles per SKU delivered to spec
100%
On-time delivery ahead of retail launch
0
Vendor compliance rejections on first submission
  • Complete white-background and lifestyle asset library delivered for e-commerce, retail, and social use
  • Color-accurate finals met all brand compliance and retail vendor specifications on first submission
  • Milestone-based approval process eliminated late-stage revision rounds and held the post-production schedule
  • Image library deployed across Amazon, Walmart.com, and Pure Protein owned social channels at launch
Work with OMS
Ready to shoot your next product launch?

OMS Photography specializes in full-service CPG, sports nutrition, and consumer brand photography from our studios in Cincinnati, OH and Denver/Golden, CO — from pre-production through final retouching.

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