OMS & Procter and Gamble E-Commerce Photography
Procter & Gamble eCommerce Photography
For more than 30 years, OMS has photographed products for Procter & Gamble, from hair care and skincare to laundry and grooming. Our eCommerce work gives P&G brands clean, color-accurate product images on pure white, shot to a consistent standard across every brand, product line, and retailer.
- Client
- Procter & Gamble
- Brands
- Herbal Essences, Olay, Tide, Gillette, and more
- Categories
- Beauty, hair care, home care, grooming, personal care, health
- Delivery
- eCommerce-spec files for retailer and DTC channels
The challenge
Procter & Gamble’s portfolio spans home care, personal care, baby, beauty, and health. Each brand has its own visual identity and equity, and each product line has its own sizes, formulas, and packaging. All of it has to sell on retailer sites, marketplaces, and brand DTC stores, often side by side with competitors.
That means eCommerce images that are accurate, consistent, and recognizable at thumbnail size, across very different packaging: glossy shampoo bottles, translucent skincare jars, large laundry jugs, and reflective razors, each with its own lighting problems.
Our approach
OMS builds a lighting, angle, and crop standard for each package type and brand, then holds every SKU to it. Large, controlled light sources and careful flagging shape highlights on glossy and reflective packaging, so products look premium while labels, claims, and fine type stay sharp and readable.
Every product is prepped before capture, and every image is retouched and color-graded in-house by retouchers working directly alongside our photographers. Packaging and product color are matched to the physical sample and to each brand’s standards, so a launch shot this year matches the line already live.
Because the same in-house team handles photography, retouching, and production management, P&G’s multi-brand, multi-category programs run through one partner instead of a patchwork of vendors.
The results
- eCommerce-spec product images delivered for retailer, marketplace, and DTC channels
- Consistent lighting, angle, and crop across multiple brands, product lines, and SKUs
- Readable labels, controlled reflections, and accurate brand color on every product
- In-house retouching and color grading for consistency across P&G’s global brands
- One production partner for multi-brand, multi-category shoot programs
How we shoot CPG eCommerce
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Confirm specs
We confirm brand standards, angles, crops, and file requirements for each retailer and channel before the shoot.
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Prep the product
Each package is cleaned, checked for flaws, and labels are straightened so nothing distracts at full zoom.
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Light and capture
Lighting is shaped to each package’s finish and locked by package type, so every SKU in a line matches.
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Retouch and deliver
In-house retouchers clean surfaces and reflections, match brand color, and deliver files to each retailer’s spec.
Explore more eCommerce photography
CPG eCommerce photography FAQ
What is CPG eCommerce photography?
CPG eCommerce photography is product imagery of consumer packaged goods, like hair care, skincare, laundry, and grooming products, made for online retail. It usually means clean, consistent images on a pure white background, plus alternate angles and detail shots that meet each retailer’s listing requirements.
How do you keep product photography consistent across many brands and product lines?
OMS sets a lighting, angle, and crop standard for each package shape and brand, then locks it in. Every SKU, including new launches and line extensions, is shot to that standard and retouched by the same in-house team, so a product added later matches the ones already live.
How do you photograph shiny or reflective packaging?
Glossy bottles, tubes, jars, and razors are lit with large, controlled light sources and flags that shape each highlight. The product reads as glossy without glare hiding the label, and remaining reflections and surface flaws are cleaned up in retouching.
Can OMS deliver images formatted for different retailers?
Yes. OMS crops, retouches, and sizes files to each retailer’s and marketplace’s specifications, as well as for brand DTC sites, so teams can upload images without additional processing.
Does OMS retouch for brand color accuracy?
Yes. All imagery is retouched and color-graded in-house, with packaging and product color matched to the physical sample and each brand’s standards.
Where are OMS Photography’s studios?
OMS has studios in Cincinnati, Ohio and Golden, Colorado, and works with national brands across the country. Products can be shipped to either studio.
Contact OMS
Managing product imagery across multiple brands or product lines? Tell us about your products, how many SKUs you have, and where your images need to go.
