OMS & UDF

All Case Studies

Case Study — QSR / Fast Food / Breakfast / Ice Cream

United Dairy Farmers.
Capturing the Crave-Worthy
Classics of a Cincinnati Icon.

United Dairy Farmers is a Cincinnati institution. From iconic ice cream scoops to bold breakfast sandwiches, UDF's menu is built on simple pleasures that bring people together. OMS photographer Anna Jones partnered with agency Young and Laramore to bring UDF's newest menu stars to life through food photography built for appetite and community.

Client United Dairy Farmers

Category QSR / Fast Food / Breakfast / Ice Cream

Services Photography · Food Styling · Retouching · Videography

Agency Young & Laramore

01 The Brief

More than a menu. A community experience worth craving.

United Dairy Farmers has been part of Cincinnati life for generations. Its ice cream is legendary and its breakfast lineup is the kind of comfort food that earns real loyalty. When UDF and agency Young and Laramore needed photography for the brand's newest menu additions, the brief was clear: capture not just the food, but the feeling behind it.

OMS photographer Anna Jones produced food photography spanning UDF's creamy ice cream lineup and savory breakfast offerings, blending playful visuals with authentic storytelling to show how UDF's simple pleasures bring people together every day.

01Hero food photography for ice cream and breakfast menu items
02Macro and close-up photography capturing texture, color, and appetite appeal
03Lifestyle and storytelling imagery conveying community and everyday enjoyment
04Brand video for digital advertising and campaign deployment

02 Our Approach

Playful visuals. Real storytelling. Every bite earned.

OMS photographer Anna Jones brought a warm, playful energy to the UDF shoot, working in close collaboration with Young and Laramore to ensure every frame aligned with the campaign's storytelling direction. Ice cream photography demands precise control of temperature, color, and texture. Breakfast photography requires the kind of food styling that makes a sandwich look as good as it tastes fresh off the griddle. Anna delivered on both.

Phase 01 — Pre-Production

Agency collaboration with Young and Laramore

OMS worked directly with Young and Laramore to develop shot lists and creative direction aligned to UDF's campaign objectives. Styling references, prop direction, and food preparation protocols were mapped out ahead of shoot days to ensure consistency across both the ice cream and breakfast categories.

Phase 02 — Ice Cream Photography

Creamy texture and bold color under studio control

Anna Jones photographed UDF's ice cream lineup with macro precision, capturing the texture, vibrancy, and appetite appeal of each scoop and Quake. Temperature management and controlled lighting were critical to maintaining the freshness and visual appeal of ice cream under studio conditions.

Phase 03 — Breakfast Photography

Savory layers built for appetite appeal

OMS photographed UDF's breakfast sandwiches and morning menu items with the same precision applied to the ice cream work, emphasizing layering, texture, and the warmth of freshly prepared food. Styling focused on communicating comfort and crave-worthiness in every frame.

Phase 04 — Post-Production

Retouching that keeps it real

OMS's in-house retouching team handled color grading, background cleanup, and final asset formatting across the full library. The goal throughout was to enhance rather than over-process, preserving the authentic, approachable quality that makes UDF's food photography feel genuine rather than over-produced.

03 The Video Work

Brand video produced for United Dairy Farmers for digital advertising and campaign deployment.

04 Full Gallery

The complete UDF image library, ice cream, breakfast, and lifestyle photography from the campaign.

Homemade Brand Cherry Cordial ice cream pint with scoops on bright red background
Photographer: Anna Jones

Homemade Brand Cherry Cordial ice cream pint on soft pink background
Photographer: Anna Jones

Homemade Brand Cookies 'N Cream ice cream 1.5 quart open container overflowing with multiple scoops of vanilla ice cream heavily loaded with dark chocolate sandwich cookie pieces, on a medium blue background
Photographer: Anna Jones

Front-facing Homemade Brand Cookies 'N Cream ice cream 1.5 quart container with gold lid on a medium blue gradient background, showing full label with Homemade Brand black badge, light blue Cookies 'N Cream flavor badge, and chocolate sandwich cookie label imagery
Photographer: Anna Jones

UDF Three-Meat French Toast Stackwich new menu item ad with layered sandwich on colorful background

UDF Three-Meat French Toast Stackwich new menu item ad with layered sandwich on colorful background
Photographer: Anna Jones

Close-up of a three-meat French toast breakfast sandwich stacked with bacon, cheese, and sausage, photographed by OMS Photo, a leading commercial food photographer.

Close-up of a three-meat French toast breakfast sandwich stacked with bacon, cheese, and sausage, photographed by OMS Photo, a leading commercial food photographer.
Photographer: Anna Jones

Peach ice cream cones, cups, sundaes, and shakes arranged in a colorful campaign layout with fresh peaches, photographed by OMS Photo.

Peach ice cream cones, cups, sundaes, and shakes arranged in a colorful campaign layout with fresh peaches, photographed by OMS Photo.
Photographer: Anna Jones

Colorful QSR advertisement featuring chocolate and strawberry ice cream cups with real mix-ins on a purple background.

Colorful QSR advertisement featuring chocolate and strawberry ice cream cups with real mix-ins on a purple background.
Photographer: Anna Jones

UDF Breakfast Sandwich, meat, bacon, ham, anna, french toast, menu, food

UDF Breakfast Sandwich, meat, bacon, ham, anna, french toast, menu, food
Breakfast sandwich on French toast with ham, bacon, cheese, and a sausage patty, photographed on a clean white background.

Birthday cake–flavored milkshake with sprinkles in a clear branded cup against a pink background.

Birthday cake–flavored milkshake with sprinkles in a clear branded cup against a pink background.
Photographer: Anna Jones

Hand holding UDF Quakes blue raspberry milkshake cup with pink spoon on pink background

Hand holding UDF Quakes blue raspberry milkshake cup with pink spoon on pink background
Photographer: Anna Jones

Pink ice cream shake in a Quakes branded cup on a pastel pink background.

Pink ice cream shake in a Quakes branded cup on a pastel pink background.
Photographer: Anna Jones

UDF Quakes chocolate milkshake cup with pink spoon on bright pink background

UDF Quakes chocolate milkshake cup with pink spoon on bright pink background
Photographer: Anna Jones

Hand holding UDF Quakes blue raspberry milkshake cup with pink spoon on pink background

Hand holding UDF Quakes blue raspberry milkshake cup with pink spoon on pink background
Photographer: Anna Jones

Chocolate milkshake in a clear branded cup with a pink spoon on a pink background.

Chocolate milkshake in a clear branded cup with a pink spoon on a pink background.
Photographer: Anna Jones

Close-up macro texture of chocolate ice cream with pecans mixed throughout.

Close-up macro texture of chocolate ice cream with pecans mixed throughout.
Photographer: Anna Jones

Macro texture shot of strawberry ice cream with chunks and mix-ins swirled throughout.

Macro texture shot of strawberry ice cream with chunks and mix-ins swirled throughout.
Photographer: Anna Jones

Close-up macro texture of coffee ice cream swirled with chocolate chunks.

Close-up macro texture of coffee ice cream swirled with chocolate chunks.
Photographer: Anna Jones

Macro texture shot of chocolate ice cream swirled with peanut butter chunks and creamy ripples.

Macro texture shot of chocolate ice cream swirled with peanut butter chunks and creamy ripples.
Photographer: Anna Jones

Close-up macro texture of bright blue ice cream with chunks of cookie dough and chocolate pieces.

Close-up macro texture of bright blue ice cream with chunks of cookie dough and chocolate pieces.
Photographer: Anna Jones

Single scoop of Homemade Brand Cherry Cordial ice cream showing maraschino cherry pieces and dark chocolate chip inclusions throughout a pale amaretto-flavored ice cream base, on a vivid red-to-pink gradient background
Photographer: Anna Jones

Homemade Brand Peanut Butter 'N Chip ice cream 1.5 quart container open and overflowing with multiple generous scoops of vanilla ice cream with peanut butter swirls and chocolate chips, on a warm golden background
Photographer: Anna Jones

Homemade Brand Peanut Butter 'N Chip ice cream 1.5 quart container with gold lid on a warm golden gradient background, showing peanut butter swirl and chocolate chip imagery on the label
Photographer: Anna Jones

05 The Results

Craveable. Authentic. Built for a brand people love.

2

Menu categories covered, ice cream and breakfast

12+

Final deliverables

100%

In-house photography, videography and retouching

Local

Cincinnati studio shooting a Cincinnati community staple

Hero food photography delivered for UDF's ice cream and breakfast menu lines for advertising and digital campaign use
Macro and lifestyle imagery captured the texture, color, and community feeling that define the UDF brand
Brand video produced for digital advertising and social media deployment
Close agency collaboration with Young and Laramore ensured creative alignment throughout production

Work with OMS

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