On Location with Monty Milburn: Cintas Workwear Apparel
Our June shoot for Cintas’ Work Apparel Program brought together all aspects of OMS’ Production Team under one roof. With a wardrobe stylist, hair and make-up, photo assistants, and our photographer Monty Milburn, we worked alongside our Cintas clients to bring their ideas to life, all in the proper settings – the first day at an active construction site and the second at a local brewery, Rhinegeist.
Despite all of the construction action and brewery operations surrounding the shoots, Monty and the production team were able to seamlessly capture various scenes throughout the site with ease (and a lot of sawdust).
The goal of the shoot was to showcase Cintas’ new ComfortFlex Pro workwear material in a variety of spaces where it works best – tight spaces and tricky spots. Models were instructed to move in a way where you could see the stretch in the back of the clothing, bringing to life the reality of many workers – it’s important to have a little stretch when you need it. Monty & team photographed our model in a variety of settings at each shooting location, pushing the benefit that the ComfortFlex Pro clothing is durable in any situation, and performs throughout the day.
Each scene focused on a different area of the workwear, whether it be the pockets holding material, the back of the shirt stretching, the pants while kneeling, or the waistband. Monty & team used natural and artificial lighting to bring those elements of the workwear to life in the images and keep them as the main focal point.
From a shotlist to the final product, the OMS team delivered beautiful final files that truly bring out the product benefits of the ComfortFlex Pro workwear. See some of the final shots below: