OMS & Starbucks
Starbucks.
Photography Built for
a Global Coffee Brand.
Starbucks needed bold, beautiful photography and video to reflect its global brand and seasonal storytelling. OMS delivered a visual library built on warmth, authenticity, and elevated brand consistency — across campaigns, packaging, and platforms.
A global brand, told through the everyday ritual of coffee.
When Starbucks needed photography that reflected its global brand and seasonal storytelling, they partnered with OMS to bring that vision to life. The brief called for imagery that did more than showcase product — it needed to evoke the emotion and ritual behind every cup, while staying flexible enough to flex across campaigns, packaging, and platforms worldwide.
That meant building a visual library filled with warmth, authenticity, and elevated brand consistency, from cozy in-home moments to studio-lit product close-ups — all delivered with the polish and precision Starbucks' global brand guidelines demand.
Studio precision meets lifestyle warmth.
OMS's in-house photographers, stylists, and retouchers worked hand-in-hand with Starbucks to produce scroll-stopping visuals that engage audiences and drive results. Seasonal beverages, branded merchandise, and lifestyle moments that capture the heart of coffee culture all moved through a single in-house pipeline.
From style and set design for Starbucks in-store environments to social and eCommerce asset production, every image was retouched in-house to ensure consistency with Starbucks' brand guidelines across every channel.
Studio and lifestyle imagery built for every touchpoint.
Services Provided: Studio and lifestyle photography, product photography for seasonal drinks and packaging, style and set design for Starbucks in-store, social and eCommerce assets, and in-house retouching to ensure consistency across every image and Starbucks' brand guidelines.
Coffee videography at OMS.
Motion brought the same warmth and craft to Starbucks' brand story — from the ritual of brewing to the finished cup, produced with the same in-house team behind the stills.
A consistent, on-brand library built for scale.
- Complete studio and lifestyle image library delivered across seasonal, packaging, social, and eCommerce channels
- In-store style and set design executed to Starbucks' global brand specifications
- Full in-house production pipeline — photography, videography, styling, and retouching — eliminated outside vendor handoffs
- Ongoing relationship supports Starbucks' seasonal beverage launch cadence
OMS Photography specializes in full-service food and beverage brand photography and video from our studios in Cincinnati, OH and Denver/Golden, CO — from pre-production through final retouching. Fill out the form and tell us about your project.