1800 Tequila x Fanatics | Club Legacy
Passion is passed down.
Let's shoot it.
OMS Photography has reviewed the Club Legacy brief for 1800 Tequila x Fanatics and understands the vision: an editorial, generational campaign built on quiet, believable moments rather than staged promotion. This treatment is our pitch for the team and the creative point of view behind the camera.
Generational fandom, told through hands and heirlooms rather than faces. Warm, cinematic light. Merchandise that feels worn and collected, never new. 1800 woven naturally into the celebration. That's the lens we will bring to the photography portion of this project.
Marci Rhodes.
Marci is a multifaceted creative on the OMS team whose work spans product, drink, lifestyle, and splash and liquid photography, often styling and lighting her own sets. She's known for a fearless, hands-on approach to production and a bold, detail-driven eye, exactly the combination this campaign calls for: a photographer equally comfortable directing a quiet family moment and nailing the pour, the condensation, and the glassware in the same frame.
Club Legacy asks for both at once, generational storytelling and precise product integration, in a single hero image per market. That dual fluency is Marci's specialty, not a stretch for her.
Marci leads with light and gesture over posed portraiture, which is exactly what a no-faces, hands-first campaign needs from behind the camera.
One team, capture to final file.
OMS's in-house retouching team works alongside our photographers on every frame, so the Key Visual's color, skin tone, and product finishing stay consistent across all nine markets. Retouching happens under the same roof as the shoot, with no outside vendors and no hand-off delays.
- Layered mechanical files
- Print-ready artwork
- Editable source files
- Fully retouched photography
- Individual asset exports for POS, digital, and retail media adaptation
We've shot legacy for a league before.
OMS produced commercial photography and videography for the NFL and ESPN, including Super Bowl rings and legendary jerseys, broadcast-quality assets built to carry the same weight of history and pride that Club Legacy is asking for.
The work required treating championship memorabilia with the reverence of a family heirloom rather than a product shot, the same instinct Club Legacy needs applied to a grandfather's pennant or a father's game-worn jersey. It's the closest prior work in our portfolio to what this campaign is asking for.