OMS Photo logo on black

Create Validating Visuals.
Create a Successful Project.

The team at OMS has extensive knowledge and expertise in the field of e-commerce photography. Every piece of the puzzle from production to photography to retouching is equally important in making the project a success. We pride ourselves on making every step as seamless as possible. 


Our Process

After years of experience in high volume apparel photography, OMS has developed a streamlined system that is flexible and scalable. Each step is visible in our QuickBase system, and allows the user to track individual items throughout the process, as well as thumbnails of completed product images.

This is the step-by-step process we have developed.

  • Client arranges shipping of items to be shot, and ships to photoshoot location.
  • Client notifies OMS of incoming shipment including product numbers. OMS logs product numbers in QuickBase.
  • OMS plans and books shooting days to accommodate the size and urgency of incoming shipment.
  • Upon shipment arrival, OMS enters product numbers into QuickBase for tracking to begin (see video below).
  • Production begins on products, which can include hanging and steaming when working with apparel.
  • Photographer(s) shoots products, and uploads RAW files to OMS retouching team. Journey tracked though QuickBase.
  • Files are retouched and sized to clients specifications. Thumbnail of final retoucher file added to QuickBase.
  • Retouched files are delivered to client via clients’s DAM, FTP, or WeTransfer.
  • OMS packs up completed products and ships them back to client. Packing list provided.
  • Product marked as complete.

Inventory Tracking - Polished and Simplified

Our Team

Scott Burchett
Senior Retoucher & Partner

Charles Cronley
Digital Retoucher & Artist

Lisa Cape
Digital Retoucher & Artist

Will Reblando
Digital Retoucher & Artist

Paul Lanterman
Creative Tech

Joshua Bray
Director + Video Editor

Nancy Armstrong

Anna Jones
Digital Production Manager

Melissa Mileto
Food Stylist

Krys Hackett
Photo Assistant (Cincinnati)

Delaney McQuown
Photo Assistant (Cincinnati)

Danny Vaughan
Photo Assistant (Denver)

Juliet DiIenno
Photo Assistant (Orlando)

In-house Photo Retouching

A coffee cup splashing speedway after retouching

There’s no photo magic here, it just looks like it

OMS believes in taking on a visual challenge and rising to the occasion. A great photo gets us 90% of the way to the desired product. Digital retouching pushes us to 100%. There is an undeniable “wow” factor here, but our joy comes from sharing the process with others.

Where an in-house team makes the difference
  • Full collaboration with photographers and clients
  • Photographers can shoot with next steps in mind
  • Revisit finished images anytime to fit your next campaign
Retouching example - olay products before Retouching example - olay products after
Product cans before Retouching Product cans after Retouching

Studios in Cincinnati, Denver, & Orlando

Each Shooting Space Has

A professional kitchen

Each kitchen has everything a food stylist or chef would need. Ovens, ranges, ample prep areas, refrigerators, freezers, all types of cooking equipment, utensils, and more. Even fryers!

A client work area

Each space has an area for clients, with snacks, beverages, high-speed wi-fi, and access to high-def screens where photographers can show their work in progress. You will actually get work done while we execute your shoot.

A closed set option

Have a product that requires discretion? Each floor is an excellent space for privacy. We can lock the doors, draw the curtains, and have only designated people enter. The entire OMS staff has signed a non-disclosure agreement for all clients that work with us. Just let us know in advance if this is something you need.

An active photo shooting studio - OMS Photo's Golden Colorado photo studio
an alternate view of modern kitchen of OMS Photo's Golden Colorado photo studio
First Floor Studio at OMS Photo
Second floor studio at OMS Photo 1
Second Floor Photo Studio Kitchen
The third floor studio at oms photo
Orlando OMS Photo studio 1
Orlando OMS Photo studio 2

Full-Time Producers

Green industrial air plane turbine

The puzzle that makes a photo shoot

Producing a photo shoot is all about working with moving parts. Coordinating multiple people, timelines, locations, props, and communication lines is a full-time job. This is exactly why we have a dedicated team.

Images of all the parts of turbine exploded

Photographers and their support crew

The photographer can execute a vision, but they can’t do everything solo. It’s imperative to find the right crew to work alongside the photographer. Depending on the requirements of the shoot, we’ll find, coordinate and schedule the involvement of several different people.

Photography Assistants

Production Assistants

Food Stylist


Set/Prop Stylists

Hair and Makeup Stylists

Wardrobe Stylists

Craft Services

Meet The Creatives of OMS

Download a free copy of our beautiful zine introducing all of our photographers, directors, retouchers, and admin team.